Vision in Design

"A Guidebook for Innovators" Co-authored by Prof. Matthijs van Dijk and Prof. Paul Hekkert

from the publisher:

The authors, design practitioners and educators of this book have brought together 15 years of knowledge, practice and research experience to create the first book for designers dedicated to how to formulate a vision for new and appropriate products. They call this new approach Vision in Product Design (ViP).  ViP is both a method and a design philosophy; it is intended to strike a balance between structuring the process of design, while allowing designers to take a personal position and fully express themselves in producing a product.

Besides elaborating the concept of ViP, the book also offers a rich sample for the reader of exemplary conversations, case studies, literature ,alongside pictures and illustrations of models, which further develop the application and consequences of VIP approaches. Through these different pathways, the reader will better understand the difference that ViP makes to design practice, and will be able to interact with the book both in their applied practice and in educational contexts in a multitude of ways.

The book is targeted primarily at students of design education, including product design, interactive and strategic design. However experienced professionals will also find the book a perfect reference manual to structure design activities, provide concepts for discussion and help in avoiding design mistakes.

Paul Hekkert is Professor of Form Theory at the faculty of Industrial Design Engineering at TU Delft University in Holland. Matthijs van Dijk is CEO of KVD design consultancy and Professor of Applied Design at TU Delft. Peter Lloyd is head of the Department of Design and Innovation at the Open University in the UK.

Co-authored by Prof. Matthijs van Dijk, co-founder of Reframing Studio, and Prof. Paul Hekkert

© Reframing Studio