Reframing Milk

A workshop about the future milk package

Reframing Studio and the Melksalon facilitated the Reframing Workshop “the milk packaging of the future”. This workshop was initiated by TetraPak and hosted by Friesland Campina Belgium. Employees from both companies joined the session.
The aim of this workshop was to reframe the future meaning of white milk in Belgium and to derive new packaging concepts from that new framework.

 

Next to a set of brilliantly inspiring concepts, the workshop also triggered an in depth reflection on the meaning of the product and the value of a cooperation.

Liason: 
Awards: 
Category: 
Food and retail
Client: 
Project kick-off: 
May 2016
Project delivered: 
May 2016
Type: 
Service Design
Project size: 
Small
Industry: 
Beverages
Project developers: 
Beatrijs Voorneman
Sophie Dirven
Expertise: 
Food and retail
Capability: 
Workshops
Service design
Education
Interaction design
Product design
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