Easywalker meets MINI

very own first car for the youngest family member

Designed by Reframing Studio, the Easywalker June is a versatile stroller for parents who like to explore the world together with their children. 'Learning by doing' is at the heart of the June. This attitude, and the fact that a folded June is one of the few strollers that fit into the trunk of a MINI, led to a co-branding project between MINI and Easywalker. 

How to create the 'very own first car' for the youngest family member?

With a range of MINI-branded textile accessories and by executing details of the stroller in reference to the MINI cooper, the Easywalker becomes an extension of the car. With the MINI as the mothership, the stroller is a small exploration vehicle for active families.

Project kick-off: 
November 2013
Project delivered: 
November 2013
Product Design
Project size: 
Personal & Household Products and Services
Mother project: 
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