Sustainable financial services

New financial services to support a sustainable lifestyle

There is a growing awareness with people that the way you spend your money can have a positive impact on the world. Yet the shift to more responsible consumption is difficult to make. In this project Reframing Studio explored how financial services can help people to make decisions about how to make money work for a sustainable future. The resulting four service concepts aim to break through this state of passiveness while keeping as close as possible to the heritage and future ambitions of the Rabobank as a cooperative bank.

How can financial products help people to use money as an instrument for change?

Project kick-off: 
June 2011
Project delivered: 
June 2011
Service Design
Project size: 
Consumer Financial Services
Project developers: 
Femke de Boer
Roald Hoope
Financial services
Business development
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