Our societies are changing in fundamental ways. At Reframing Studio we help organisations, communities and citizens to understand their changing environment, envision alternative futures and to develop sustainable strategies to navigate from the present into a desired future.
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In our projects we design concrete yet bold solutions that are vehicles for social change. We work in a wide range of domains, from mental health to restoring biodiversity and everything in between.
How we frame problems defines how we approach them. Our method helps to reframe the situation to come up with meaningful future proof solutions.
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Our method →
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our expertise
We bring together transdisciplinary research, strategic thinking, an open and collaborative mindset and design craftmanship to bring meaningful ideas to live.
Major challenges cannot be solved alone. We collaborate with cities, governments, companies, non-profits, communities and citizens who are commited to design more inclusive and sustainable futures.
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All partners →
Gemeente Amsterdam
Nierstichting
Rijksoverheid
Food hub
our partners
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Change is needed and we are not waiting. See what we have been up to lately.
Don’t hesitate to get in touch if you want to know more our studio and work. You are always welcome to email, phone or stop by for a cup of tea or coffee in one of our studios.
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Reframing Studio is an independent innovation agency with over 25 years of experience.
Prof. Matthijs van Dijk (1965, The Netherlands) founded the Amsterdam and Rotterdam based design consultancy Reframing Studio in 1992. Drawing on his experience in robotics engineering, innovation methodologies, and strategic design, he lends to Reframing Studio his expertise in unraveling patterns in complex systems.
Matthijs holds two part-time chairs in academia: Professor of Applied Design, Delft University of Technology and Professor of Strategic Design, NTNU Norway.
He is co-author of the book Vision in Design, A Guidebook for Innovators (now in its 3rd edition), embraced by both academia and design practitioners. Matthijs is a frequent speaker (national and international) and highly regarded member of juries and committees. He is also one of the founders and board members of the Design and Emotion Society (1999-2016) and the Redesigning Society Foundation (2022 – present).
Matthijs thrives between established categories. He feels most energized and responsible when defending (future) society: working on themes like citizenship & democracy, art & culture, mobility, education, biodiversity, and mental wellbeing.